Adobe enters the age of generative AI with creative and enterprise apps
Reality? What reality?
Soon, apparently, everything from brand assets to corporate videos to illustrations will be created differently using Adobe’s creative and enterprise apps and its generative AI tool Firefly. You’ll literally be able to speak to paint (or make video).
If you can say it, you can draw it
At Adobe Summit, the company also announced Adobe Express for Enterprise, a new tool to create, share, and collaborate on high-quality brand content such as multimedia assets, social posts and more. It’s about to introduce generative AI tools within Photoshop, After Effects, Premiere Pro, and its customer experience tools. And it rolled out a new content creation tool for enterprise users.